“Return on Cost”−not to be confused with the standard ROC−is a term we coined which expresses our hope that our clients will consider the fees we charge as an investment rather than a cost. We are committed to producing the highest quality translations so that our clients can realize a “Return on Cost” in the form of increased growth and profit, or perhaps, as one happy client recently told us, “we were able to close our deal thanks to your translation.” This is our ultimate goal and the source of our greatest pleasure.